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MMA makes business ask questions about:

  • ROI for each channel and campaign…
  • Future impact of a change in the marketing strategy and budget…
  • Optimal spend and investments to achieve financial objectives…
  • Investments optimizations to drive sales and profit by customer segment…
  • In-season vs. out of season performance and optimal timing/execution…
  • Brand equity, consumer sentiment and customer satisfaction influence on sales…
  • Loyalty program optimization and it’s value…
  • Customer behavior driving – defining activities optimal sequence and “next best action”…
  • ROI improving by optimization of marketing channel by sub-channel, campaign, geography, timing, audience/target, duration and publisher…
  • Cross-media attribution and advantages of paid, earned and owned media and their synergy…
  • Operations factors  and external factors impact…

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Statistical approach

Lyfter uses mathematical model, which embodies a set of assumptions concerning the generation of some sample data, and similar data from a larger population. A statistical model represents the data-generating process which leads to getting assumptions based on processing.

The assumptions embodied by a statistical model describe a set of probability distributions, some of which are assumed to adequately approximate the distribution from which a particular data set is sampled. The probability distributions inherent in statistical models are what distinguishes statistical models from other, non-statistical, mathematical models.

All statistical hypothesis tests and estimators are derived from statistical models are part of the foundation of statistical inference.

Some Highlights

  • Modern
  • Analytical
  • Developed

Some Highlights

  • Evolving
  • Multi-channel
  • Efficeint

Causality as decision-making factor

Lyfter strategies for marketing are based on deep research of different factors of ad psychology such as causation.
Causality (also referred to as causation, or cause and effect) connects one process (the cause) with another process or state (the effect), where the first is partly responsible for the second, and the second is partly dependent on the first. In general, a process has many causes, which are said to be causal factors for it, and all lie in its past. An effect can in turn be a cause of, or causal factor for, many other effects, which all lie in its future.

Causality is an abstraction that indicates how the world progresses, so basic a concept that it is more apt as an explanation of other concepts of progression than as something to be explained by others more basic.